Privacy Policy

Last updated: February 19, 2026

This privacy policy has been compiled to better serve those who are concerned with how their ‘Personally Identifiable Information’ (PII) is being used online. PII, as described in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.

Privacy Statement

As specialists in consumer research, we at Buffalo Groupe know how important your privacy is, and we are committed to making protection of your privacy a top priority. This statement outlines our online privacy policy for our corporate Web site, buffalogroupe.com, and related sites, such as LongitudesGroup.com. To make this notice easy to find, we make it available on our homepage and at every point where personally-identifiable information may be requested.

In addition, as a member of the Insights Association (formed through the merger of CASRO and MRA), Longitudes Group adheres to the mandated Code of Marketing Research Standards. You may visit the Insights Association, and view the Code at www.insightsassociation.org

We collect information submitted by you

We collect information you submit. We collect the contact information you may submit on this website in an inquiry for more information. We collect contact information you may submit in our consumer research surveys.

We use information as disclosed and described here

We use information to respond to your requests or questions and for research notifications. Contact information collected on our website is used to respond to questions or to contact regarding purchase of a report, or to send periodic emails regarding our products and services. Contact information collected in a research survey is used to the purpose of that research only including notification about further research opportunities or if you win a contest you have entered.

We use information as otherwise permitted by law or as we may notify you. We will get your consent as required to by law.

Where permitted by applicable law, we will share information within the Buffalo Groupe family of companies. We may share this information for our business purposes and to otherwise engage in the activities described in this Privacy Policy.

We may share information if we think we have to in order to comply with the law, a court or administrative order or to protect ourselves. For example, we will share information where legally required to do so in order to respond to a court order or subpoena. We will share information where legally required to do so in order to respond to a request from a government agency or investigatory body. This includes sharing information with the US government. We may share information if we are investigating potential fraud. This may include fraud we think has happened during a promotion.

Our use of ‘Cookies’

Yes. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enables the site’s or service provider’s systems to recognize your browser and capture and remember certain information. For instance, we use cookies to help us remember and process the items in your shopping cart. They are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.

We use cookies to understand and save user’s preferences for future visits.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since browser is a little different, look at your browser’s Help Menu to learn the correct way to modify your cookies.

If you turn cookies off, Some of the features that make your site experience more efficient may not function properly. It won’t affect the user’s experience that make your site experience more efficient and may not function properly.

These platforms are not intended for children

We do not knowingly collect personally identifiable information from children under the age of 13 without permission from a parent or guardian. If you are a parent or legal guardian and think your child under 13 has given us information, you can email us at jkautz@buffalogroupe.com. You can also write to us at the address listed at the end of this policy.

We use standard security measures

The Internet is not 100% secure. We cannot promise that your use of our platforms will be completely safe. We encourage you to use caution when using the Internet. This includes not sharing your passwords.

We typically keep personal information we collect for the duration of our relationship with you, plus a reasonable period in order to take into account the applicable legal retention requirement or statute of limitation periods, or otherwise as required by our business purposes described in this policy.

We store information in the United States

Your information will be transferred to Buffalo Groupe or one of its related entities, such as Longitudes Group. Information we collect may be stored in the United States. We may also store information in other countries where permitted by applicable law. If you live outside of the United States, you understand and agree that we may transfer your information to the United States where permitted by applicable law. This platform is subject to U.S. laws, which may not afford the same level of protection as those in your country.

Your California Privacy Rights

If you are a California consumer, you have certain choices regarding your personal information based on the California Consumer privacy Act of 2018, as described below.

  • Access: You have the right to request, twice in a 12-month period, that we disclose to you the personal information we have collected, used, disclosed and sold about you during the past 12 months.
  • Deletion: You have the right to request that we delete certain personal information we have collected from you.
  • Opt-Out of Sale: You have the right to opt-out of the sale of your personal information.
  • Shine the Light Request: You also may have the right to request that we provide you with (a) a list of certain categories of personal information we have disclosed to third parties for their direct marketing purposes during the immediately preceding calendar year and (b) the identity of those third parties.

Third-party disclosure

We do not sell, trade, or otherwise transfer to outside parties your Personally Identifiable Information.

Third-party links
Occasionally, at our discretion, we may include links to third-party products, services or information on our website. These third-party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.

Google
Google’s advertising requirements can be summed up by Google’s Advertising Principles. They are put in place to provide a positive experience for users. https://support.google.com/adwordspolicy/answer/1316548?hl=en

We, along with third-party vendors such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions and other ad service functions as they relate to our website.

Opting out
Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising Initiative Opt Out page or by using the Google Analytics Opt Out Browser add on.

Feel free to contact us if you have more questions

If you have any questions about this policy or want to access, delete or correct your information, please email us at jkautz@buffalogroupe.com or write to us at:

Buffalo Groupe LLC
960 Morrison Drive
Suite 300
Charleston, SC 29403